Daya by Zendaya is available now

Image Credit: Daya by Zendaya

          Singer, Actress & Fashion It Girl Zendaya's debut Daya by Zendaya Fall/Winter 2016 fashion line was launched yesterday.  According to Yahoo! Finance it is the first ever direct-to-consumer celebrity fashion line with the power of an e-commerce website. "Daya by Zendaya is a true reflection of me and my crazy life. One moment I'm Michael Kors' date to the Met Gala…the next moment I'm in joggers, grocery shopping and arguing with my niece about what quinoa is… you'll see it all," said Zendaya. The women’s collections consist pieces easily worn work and social occasions.
Image Credit: Daya by Zendaya

         Prices range $18- $158 which allows Coleman to offer her eager fans the opportunity to receive high quality at prices that they can afford. Sizes range from 0-22.  Some items available in this collection are One Shoulder Ribbed Tank, Sheer Printed BodyCon Dress, PatchWork Denim Pant and Kettle Lace Up Bootie.
Image Credit: Daya by Zendaya

 Daya by Zendaya will be officially unveiling the line for the fans in three pop-up shop locations New York, Chicago and Los Angeles. The pop-ups will take today and tomorrow.  Fans will also be treated to special appearances by Zendaya. You can visit the website for more information.  Items are already selling fast.    
Here are some of the items from the collection below.





Will you be checking out this collection? Let us know in the comments below.

All opinions expressed on the blog appear courtesy of Tamarah Brown for My Own Sense of Fashion © unless otherwise stated (i.e. interviews).  No use or reproduction may occur without the written consent of the author.

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