São Paulo Fashion Week Summer 2017 Ready-To –Wear (Images)

        In a much needed “distraction” from the current political situation currently going in Brazil São Paulo Fashion Week took place this past week. In its 41st edition, São Paulo Fashion Week had designers showcased the best of the Summer 2017 Ready-to-Wear collections. Over the five-day event, there was a variety of swimwear, casual and formal offerings.  It was so many collections to choose from, but we were able to narrow it down to some of our choices of collections.  Continue below to see if your favorite collections made into our post.

Day 1 (4/25/16)
APARTAMENTO 03 Summer 2017 RTW
Image Credit: Zé Takahashi/Ag. Fotosite

Magic was the center of this collection seeking inspiration from Illusionist Harry Houdini.

Ronaldo Fraga Summer 2017 RTW
Image Credit: Zé Takahashi/Ag. Fotosite

Fraga transported the audience on his trip to Africa especially Mozambique, refugees from around the world by communicating this throughout his Summer 2017 collection.

Day 2 (4/26/16)

Vix Summer 2017 Ready-to-Wear

This collection combines live music and swimwear to centered on the vacation vibe of Brazil.  My favorite pieces are the jumpsuit options. 

Patbo Summer 2017 Ready-to-Wear
Image Credit: Zé Takahashi/Ag. Fotosite

It was all about location for designer Patricia Bonaldi who fused Brazil and colors from the Brazilian flag for her collection.  I also picked on a tropical island vibe with the use of prints.

Day 3 (4/27/16)

Reinaldo Lourenço Summer 2017 Ready-to-Wear
Image Credit: Zé Takahashi/Ag. Fotosite

 80’s, Pop Art, street style, graphics are just some of the design notes for this collection. Prints and stripes are very dominating, but not overpowering for several looks.

Isabela Capeto Summer 2017 Ready-to-Wear
Image Credit: Zé Takahashi/Ag. Fotosite

The theme for this collection was time with large clocks as the background. Going deeper into the theme Capeto states that time is very dear to her.  Her slower designing process is the complete opposite of fast fashion.

Day 4 (4/28/16)

Patricia Vieira Summer 2017 Ready-to-Wear
Image Credit: Disclosure

 The designer put her own spin when it came different prints for the designs. It is an equal mixture of light and dark colors depending on individual preference.This collection has combined solid colors with striking floral prints.

Gloria Coelho Summer 2017 Ready-to-Wear
Image Credit: Marcelo Soubhia/Ag. Fotosite

The title for this collection "The Garden in Asymmetrical Sea."  It is designed with the intelligent woman in mind according to the designer. Each design has its own unique shapes due the cutouts on several of the looks.

Day 5 (4/29/16)

Wagner Kallieno Summer 2017 Ready-to-Wear
Image Credit: Zé Takahashi / Ag. Fotosite

It was about the eighties and the movie Flashdance particularly the protagonist Alex portrayed by Jennifer Beals as a nod from the designer to his wife. Lurex, Lamés, Suede, and Lycra are some of the fabrics that were chosen for the designs.  I really enjoyed the color palette especially the coral and turquoise.

Gig Couture Summer 2017 Ready-to-Wear
Image Credit: Zé Takahashi/Ag. Fotosite

The works of the French artist Sonia Delaunay serves as the muse for this collection.  One of the major design points was the assorted textures which were fascinatingly combined in these looks.

All images and information appear courtesy of FFW.

All opinions expressed on the blog appear courtesy of Tamarah Brown for My Own Sense of Fashion © unless otherwise stated (i.e. interviews).  No use or reproduction may occur without the written consent of the author.

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